airasia.com today revealed its brand new identity online as Asean’s super app, completing AirAsia’s transformation from a digital airline into a comprehensive lifestyle platform for everyone, said a press release.
“Marking a new era for AirAsia Group, the airasia.com Asean super app provides a simpler, faster and more convenient user experience with over 15 types of products and services under three main pillars, which are travel, e-commerce and fintech.”
“To celebrate the milestone, airasia.com is introducing the first everairasia.com super sale that will now supersede our hugely popular legacy of AirAsia free seats. The biggest sales in the region will take place from October 12 (10AM, GMT +8) to October 18, 2020 with storewide discounts of up to 90% across all product offeringson airasia.com super app and the airasia.com site.”
Tony Fernandes, CEO of AirAsia Groupsaid, “AirAsia is always about the people. We democratised flying 19 years ago and enabled millions to travel, to explore. We pride ourselves in being a disruptive leader, connecting the Asean region, providing value, simplicity and inclusivity, for everyone. Now with airasia.com, we are enabling everyone to fly, to stay, to shop, to eat, all at the convenience of one super app. We have not wasted the crisis, in fact we’ve been using the lockdown period to finetune our platform, unify the user experience and simplify our payment to a one-click checkout. We have accelerated our digital business and expanded airasia.com’s product offering from travel to everyday life. Just like how we built AirAsia as a brand, airasia.com will emerge as the Asean super app, your best travel and lifestyle companion. I can’t wait for everyone to experience airasia.com and all that it offers when the world is ready to travel again.”
Karen Chan, CEO of airasia.com said: “The launch of airasia.com super app is a testimony of airasia’s continuous innovation culture and our drive to deliver value to our customers. In this new era of post-COVID-19, we do understand customers’ need for travel flexibility and therefore launched the uniquely innovative AirAsia Unlimited Pass, a buy-now-fly-later model which has now become a blueprint and trendsetter for other carriers. We understand customers’ pent-up desire to travel, so we launched SNAP, our best-price guaranteed flight and hotel bundle. We understand consumers’ want to shop in the comfort of their own home, so we offered home delivery for duty free, fresh food and meals.”