Dove announced the Dove Forest Restoration Project, one of the biggest protection and restoration efforts from any beauty brand to-date. The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people who call North Sumatra, Indonesia home, Unilever said in its press release on Thursday.
“In partnership with Conservation International, and in support of their collaboration with The Ministry of Environment and Forestry (MoEF), Dove will protect and restore 20,000 hectares of forest (an area approximately double the size of Paris) in North Sumatra, Indonesia – home to some of the richest biodiversity in the world – over five years.
“As a brand that has progressed the conversation around beauty for nearly two decades, Dove is committed to protecting and restoring the beauty of the planet for everyone. The Dove Forest Restoration Project is estimated to capture over 300,000 tons of CO2 from the air and avoid the release of over 200,000 tons of CO2e emissions. These projected impacts will be monitored and evaluated in accordance with Indonesia’s articulated carbon policies.
“The Dove Forest Restoration Project – which will target the South Tapanuli and Mandailing Natal districts – supports Conservation International in its agreement with the Indonesian Government to conserve and restore the region’s rich ecosystems and to promote the sustainable management of natural resources in ways that improve the livelihoods of the local communities.”